Authority on Consumer Behavior and Lifestyle Marketing, Professor of Marketing at Haub School of Business in Philadelphia
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Michael Solomon partners with marketers and leaders to help them understand the minds of today’s consumers in our volatile economy. Nothing keeps business leaders up at night more than knowing how quickly their brand can be negatively impacted.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books, including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.
Regardless of the size of a company, fully understanding consumer behavior is paramount to not only surviving in today’s market but also thriving. This is exactly why Michael is THE go-to expert when it comes to knowing the psychology of the buyer, he’s been studying consumer behavior for decades, across all generations. He understands that today’s buyer is NOT your cookie-cutter consumer.
Michael’s presentations provide a visual excursion into the minds of consumers and what influences them to buy. Michael’s latest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, recently won the NYC Big Book Award for the Marketing & Sales/PR category. The book stitches the trends of today into the future of consumerism in a way that is both provocative and inspiring.
The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist."
Michael advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
"I hope you were able to see how many in the audience – and on the dais – were taking notes. We were extremely delighted with your presentation."International Furnishings and Design Association
"Michael is a constant source of inspiration and knowledge for any professional in any relevant market who wants to understand consumer behavior more deeply. His work is constantly being updated and his presentations bring powerful ideas that take us out of our comfort zone and push our need to act with more strength to develop strategies able to transform the culture of the companies and make them customer-centric organizations."Jacques Meir, Chief Knowledge Officer, Grupo Padrao (Brazil)
"I highly recommend Mike Solomon if you want your audience to be truly engaged as they learn about fresh, trend-setting consumer insights."Microsoft Advertising
"Michael’s session was our most popular segment of the day. He provided insight into the consumer of the future and how manufacturers and retailers need to think about adapting their marketing and go-to-market strategies to meet the changing consumer…. His presentation was engaging, relevant and thought-provoking."Procter & Gamble
"Solomon has the writing style of a journalist and the mind of a scientist."Prof. Philip Kotler
"The man is a scholar who is current and street-wise."Subaru of America
"Prof. Solomon…was able to make us think of new ways to use consumer behavior to frame our own activities…. He was able to inject humor to maintain attention yet did not deviate from the basic task at hand which was to educate and provoke thought."U.S. Cellular
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