Demographer, Futurist, Generational Marketing Expert
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Ken Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of demography and generational marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.
As a keynote speaker, Ken entertains his audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. Ken’s overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations. Ken is always positive, upbeat, and pro-America.
Custom research: Business prospects rise and fall according to the critical mass of customers heading toward them. Demographers are able to forecast markets, societal phenomena, and economics with uncanny accuracy because they count the large groups of people who drive economic events, not wealth or fiscal policy in isolation. Solid, objective, impartial demographic information is available from the micro zip-code to the macro continent, while Ken’s uniquely detailed demographic research and analysis has become mission-critical for a growing number of executive-level clients who understand the essential wisdom of using historic human data in addition to transaction records to predict future results.
"Over the course of many classes I have used “The Age Curve” as a reference in many different research contexts. Most recently it was a topic of Diversity Management and how to gain a competitive edge through managing a diverse workforce well. My big ending in this case was how dramatically the focus of “diversity” will shift to generational diversity and some of the implications to management. Your work is always a great closer."Senior Manager: Mercedes Benz
"You have been described as the most fascinating presenter ever!"Dale Engelkin, PCM, MBA
"I recently saw Ken speak… I was so impressed and, quite frankly, wowed by the both the simplicity and stark observations. Ken was really terrific and I will wholeheartedly recommend him for other industry engagements."Stacey Rutherford
"You were FANTASTIC! Our members just raved about your presentation and even mentioned having you back."Liz Richards, MHEDA (Material Handling Equipment Distributors Assoc.)
"[You provided] our members with an impactful and high energy closing keynote. They absolutely loved you and your presentation…99% of our members rated your keynote as satisfied or highly satisfied!"Manager: True Value
"You were a fantastic keynote speaker. Your message, materials, and delivery were superb! Our attendees and I enjoyed and appreciated learning more about the demographics and how it relates to and impacts agriculture. The books were also a hit. You made me look good as an economist and I appreciate that, it was a big job!"Clark Seavert, NW Agribusiness
"We got great feedback on Ken’s presentation. He was terrific!"AIG
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