A CFO in the audience is the hardest listener on the conference circuit. Put the wrong speaker in front of them and you will feel the room’s energy drop inside three minutes.
Start With the Audience’s Actual Question
Every CFO audience is already thinking about two or three specific questions when they walk in the room. Before you shortlist, write down the top three questions your audience is pre-loaded with.
Look for an Operator’s Voice, Not a Pundit’s
CFO audiences filter speakers by credibility the way allocators filter managers by track record. The strongest CFO-audience speakers fall into three buckets: former CFOs themselves, senior financial journalists with deep reporting, and academics with board-level consulting experience.
Test for Customisation Before You Commit
The fastest way to avoid a dud is the scoping call. A speaker who is willing to spend 30-45 minutes understanding your audience is a speaker who will customise.
Budget Expectations
CFO-grade keynotes typically sit in the $30,000 to $125,000 range. We publish transparent ranges during the scoping call.
Tell us about your CFO event and we will put a shortlist together.
