Culture, Diversity, Marketing and Branding Expert, Former CMO at Beats by Dre and Former VP Marketing at Apple, Voted 'Top 100 Black Thought Leaders' by BlackList100
Contact us for Omar Johnson's speaking fees and availability
Omar Johnson is a marketing and branding expert, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.
As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Omar Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.
Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.
Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”.
Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.
Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.
"Omar is a highly engaging presenter who will share with Domopalooza attendees how curiosity and creativity turned headphones from a commodity product into an experience, and how insights can drive influence. We’re thrilled to bring his experience to the Domopalooza stage."JOSH JAMES - Domo founder and CEO
"I worked with Omar during the launch of Nike+ and Nike Sport Music marketing campaigns. Omar’s intelligence, clear communication, direction, passion and creativity are unmatched. In the simplest terms, Omar is a pleasure to work with and is a true treasure within this industry."TIM MULROONEY - Stance Marketing
"Omar Johnson is one of the most talented marketing executives I’ve ever met and we couldn’t have built Beats without him."JIMMY IOVINE
"My highlight for Domopalooza Day 1: Omar Johnson. I’m in awe of the marketing strategy for Beats by Dre."JESSICA WESSINGER - Domopalooza
"Omar Johnson was my favorite keynote speech. I could relate on so many levels, especially fear being a great motivator in never allowing you to get complacent. I also loved the raw power of the presentation and how personal it was."MISCHA NAGDIMUNOV - Domopalooza
"Omar Johnson is a fantastic speaker and extremely gracious. We gained valuable insights that we will use as an organization moving forward. His contribution to our event made it a great success."MICHAEL GRIFFITHS - VP Marketing & Communications at Pitney Bowes
Tell us about your event and we'll get back within 24 hours with availability and pricing.
Cybersecurity Keynote Speaker, National Security Strategist at VMWare Carbon Black, Bestselling Author, Former FBI, and Inspiration for the Film Breach
View Profile arrow_forward
NYU Stern Professor · Serial Entrepreneur · Prof G Podcast Host
View Profile arrow_forwardYou describe the audience, we'll come back with a curated shortlist within one business day.
